Have you ever considered how to create a webinar course? I bet you haven't. The reason is that most people who try to make a profit online don't have any experience whatsoever in marketing. They come up with some idea in their head and if they can't execute it properly, it fails.
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There are two types of people who try to get into eCommerce: the first type of person is a super Admin who is willing to pay thousands of dollars for training materials. The second type of person is a regular Joe who is interested in learning more about how to market his/her business online. So what do these two groups do in the name of eCommerce training materials? They search for the "how to create a webinar" topic on the Internet. Unfortunately, this rarely produces what the really smart people want: quality webinars with a super admin leading the charge.
How to create a webinar course, is really a process that starts with selecting a great product or service. You need to think carefully about the audience you want to target. If you're targeting small business owners or someone who is very busy with their online business, you should probably not enroll users into your courses. If your target audience is business professionals, you'll need to find webinar courses that allow you to customize the "rollment process" so that you can direct people through the enrollment process as quickly as possible without having to wait on hold or even worse, leave the room during the actual sessions. Most online marketers do just that: they schedule a slot to have one or two "interactive sessions" per week where they get to take questions, ask follow-up questions and engage the attendees in real-time. It can be a highly effective way to build trust, credibility and sales.
How to Create a Webinar Course
You'll also want to select webinar courses that allow you to control the "attendance curve." Some allow people to opt-in to the event at any time, while others require a minimum attendance. This is great for those who are running low on time, running out of participants or who simply want to make sure they can attend to all sessions. Allowing people to opt-in or even have a maximum attendance is a great way to keep them involved.
Another factor in creating the perfect webinar is selecting the right session date. There are some webinars that run on a particular date and time, but many run over time, like weeks at a time. If your target audience is highly interactive and fast-paced, these are probably not the best choices for you. It's better to focus on more casual subjects or run shorter sessions at a more leisurely pace. Of course, if you want people to learn more about the subject and become more comfortable with the tools and procedures, then you may want to go with a longer session date.
Some webinars are held on the weekends, while others are sometimes held on Wednesdays or Tuesdays. The same basic rules apply to choosing a session date and time as well. If you want to have your webinar recorded, try to choose a day when many people will be available. You'll be able to provide a few live demos, offer training materials or practice tests, answer questions, etc., so that attendees won't feel rushed through the process. Having the session on the weekend or after office hours will give the most flexibility.
Some courses use what are called interactive whiteboard sessions in order to help trainees learn more quickly. Interactive whiteboard sessions allow learners to enter visual information using tools on their computer screen. This type of visual training can dramatically speed up the learning process. You may also find that some online webinar courses offer live video chat for students and trainers, which can really help improve communication.
Your ultimate webinar course success depends greatly on your ability to set clear goals and schedule sessions according to those goals. Achieving your goals will require a lot of effort, but you should also realize that you don't have to do everything yourself. Even if you find it difficult to conduct sessions on your own, you can still hire a coach or use an online support forum. Many companies have already realized the value of hiring a coach or having one in-house. These services typically include round-the-clock online support as well as personalized coaching via email, phone, or Skype.
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